Perdue, one of America's most recognizable poultry brands, needed a visual identity that could modernize its presence on shelf while staying true to its roots as a family-owned company. The redesign builds a full design system anchored by packaging. A vibrant color palette and updated typography signal freshness and trust at a glance, paired with bright, hand-illustrated farm imagery that reinforces the brand's animal care commitments. A simplified layout structure creates consistency across the full product range. The system was later extended across ecommerce and advertising by in-house teams and partner agencies.

In consumer testing, the new system nearly doubled preference among millennial shoppers and lifted overall preference from 19.5% to 33.3% against the previous design.