Photo by Sergio Necoechea

I believe the smallest, often overlooked moments are the most meaningful, in life and in design. It's a practice that informs the care I bring to every team and project I'm part of.

I'm a design manager with over a decade of experience leading branding, packaging, and design systems across food, beverage, wellness, and consumer goods. I've led creative from concept to execution at agencies and in-house, developing the design direction and visual concepts for seasonal campaigns, identities, and large brand systems. I've directed designers and partner agencies on how to apply a uniform brand at scale, and managed in-house design teams extending that work across print, digital, and retail. Most recently, I led design at Blue Bottle Coffee, where I developed the design direction for seasonal campaigns and oversaw the brand's visual language in the U.S. and APAC.

Contact: dianagoldbergdesign@gmail.com