Blue Bottle Coffee | Spring Launches
First Espresso is Blue Bottle Coffee's homage to the origins of espresso culture, the post-war cafes, the early machines, and the restless counterculture that made it iconic. The design draws on that era through scanned paper textures and black-and-white imagery to evoke the worn, expressive quality of mid-century print. The Women in Coffee gift set launched the same season, using black and white photography and found imagery assembled as a collage to create a distinct but cohesive presence within the same visual world.
Role: Design manager
Team:
Art director: Kaela Rawson
Photographer: Nick Wolf
Production: Ariana Trineer
Digital designer: Taylor Naoko
Senior copywriter: Jessica Welch
Senior production designer: Sarah Huey
Project Manager: Rebecca Weinstein