Blue Bottle Coffee | Kyoto-Style Espresso Campaign

Kyoto-Style Espresso is a methodology built on restraint and intention, leveraging Kyoto’s tradition of slow, cold extraction to deliberately move water through the grounds and draw out sweetness, structure, and clarity. Design utilizes bold, smooth illustrations featuring macro crops of organic fluid shapes and high contrast between massive ice forms and hairline gaps of rich brown espresso. By pairing these dynamic, flowing visuals with large typography, and textural imagery, the system beautifully mirrors the deliberate drip process, communicating an elevated iced beverage crafted without dilution.

Role: Design manager, designer, illustrator

Team:
Creative director: Cat Hyland
Creative producer: Jamie Vitt
Photographer:
Copy manager: Arthur Tanimoto
Copywriters: Jessica Welch, Kelsey Rexroat
Digital designer: Sienna Owyang
Motion designer: Emma Lillian
Production designer: John Eagle
Event designer: Brand Like That
Event photographer: Lindsey Englander
Creative operations lead: Rebecca Weinstein