Blue Bottle Coffee's holiday packaging is built around the art of perfectly pairing flavors and the small moments we cherish. Three colors drawn from classic holiday motifs anchor the system: a deep berry inspired by mulled wine, a rich pine green, and a winter sky blue. Abstract embossed patterns across the packaging capture snow in its many forms, adding a tactile detail worthy of a limited edition collection.

The full design direction was led solely, from concept through final packaging execution, with photography of the collection later featured across social and ecommerce.